Global Product Management Talk
About
Startup Product
Startup Product movement for product excellence.
http://startupproduct.com
@startupproduct

Global Product Management Talk
Discussions with professionals passionate about product excellence, business process, product management, startups, marketing, innovation, Agile, and methodology.
http://www.blogtalkradio.com/prodmgmttalk
@prodmgmttalk

Interests
product management, product marketing, startups, innovation, software, applications, Agile, methodology, development, user experience, design thinking, Lean development, customer driven
Show in my Timezone
Upcoming WebinarsPast Webinars
Using Value-Based Innovation for New Product Introductions
Monday, May 13, 2013
11:30 AM to 12:30 PM (Pacific Time)
Using Value-Based Innovation for New Product Introductions
Webinar: Using Value-Based Innovation for New Product Introductions How do you communicate the difference between value vs. price? How do I know when to use the different product value analysis methods? How much value is typically captured by the customer vs. a supplier for a typical product introduction? This discussion will show successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to visualize and capture the value/price space and develop pricing strategy. An introduction to value co-creation will also be discussed. Case studies to be presented include: 1) B2C products like the Gillette Fusion razor, 3M's command strips, hybrid cars, pharmaceutical products, the Segway, iPad apps and 2) B2B products like industrial adhesives and corrugate
« 1 » 
Select your timezone from below:
Cancel