Using Value-Based Innovation for New Product Introductions
Webinar: Using Value-Based Innovation for New Product Introductions
How do you communicate the difference between value vs. price?
How do I know when to use the different product value analysis methods?
How much value is typically captured by the customer vs. a supplier for a typical product introduction?
This discussion will show successful examples of companies selling products based on value.
Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to visualize and capture the value/price space and develop pricing strategy.
An introduction to value co-creation will also be discussed.
Case studies to be presented include:
1) B2C products like the Gillette Fusion razor, 3M's command strips, hybrid cars, pharmaceutical products, the Segway, iPad apps and
2) B2B products like industrial adhesives and corrugate