Global Product Management Talk
Startup Product
Startup Product movement for product excellence.

Global Product Management Talk
Discussions with professionals passionate about product excellence, business process, product management, startups, marketing, innovation, Agile, and methodology.

product management, product marketing, startups, innovation, software, applications, Agile, methodology, development, user experience, design thinking, Lean development, customer driven
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Upcoming WebinarsPast Webinars
Using Value-Based Innovation for New Product Introductions
Monday, May 13, 2013
11:30 AM to 12:30 PM (Pacific Time)
Using Value-Based Innovation for New Product Introductions
Webinar: Using Value-Based Innovation for New Product Introductions How do you communicate the difference between value vs. price? How do I know when to use the different product value analysis methods? How much value is typically captured by the customer vs. a supplier for a typical product introduction? This discussion will show successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to visualize and capture the value/price space and develop pricing strategy. An introduction to value co-creation will also be discussed. Case studies to be presented include: 1) B2C products like the Gillette Fusion razor, 3M's command strips, hybrid cars, pharmaceutical products, the Segway, iPad apps and 2) B2B products like industrial adhesives and corrugate
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